Many customers who spend in shopping malls will have difficulty in choosing. There are many factors that depend on it. Take low-spending young customers, they will hesitate because of their own economic situation, they will be able to afford the high price. , Display rack manufacturers choose low prices worry about poor quality. However, the choice was relatively compromised, the price was average, the quality was fair difficult to pick. I spent a lot of time shopping around walked out of the store empty-handed.
Since it is difficult for consumers to make choices for themselves, let us help them make choices. There is an old Chinese saying that goes well: The mountain can't come, I will pass by. Many goods are placed in the mall for others to choose , there is no initiative, so we have to increase them externally. Therefore, when consumers are faced with many products have no way to start, the marketing artifacts used to place the products (acrylic display racks, cosmetic display racks, snack display racks, etc.) continue to provide consumers with product information, display rack manufacturers play a role. The role of attracting consumers promoting their purchase determination. At the same time, it has the effect of improving the product image corporate reputation for enterprises. Come with me into the display rack to promote the series line of marketing:
Route 1: Preemptive strikes to win initiative
First of all, the consumer's point of view, an excellent impressive display advertisement has the following basic characteristics: 1. Arouse the attention of consumers; 2. Inspire consumers' association; 3. Convince consumers to act. Therefore, the above three basic points must be possessed in the structure of the advertising pictures display racks for product display. Of course, it is better to have other creative additions. However, the realization of these functions requires the customization of the display stand. Only customization can make your display tools personalized variable choices. For example, I want to add a corporate logo. I want to make the shape of the display stand cooler. I think Let this display stand be able to put a larger number of goods, etc., non-customized generally does reflect the product's ownness uniqueness.
Route 2: Promote the purchase
All marketing methods are for one purpose, which is to transform into purchasing power. In fact, the previous inducement work is the basis for urging customers to make a final purchase. The customer's purchase decision is a process. As long as the promotion work in the process is done enough, the result will naturally occur. After winning the initiative the display stand attracting customers to come watch, you must grasp the customer's concern excitement, that is, let customers understand your product, what your product is, what is made, what effect , Cost-effective is high, if you meet all the psychological needs of customers, then congratulations, you have successfully inspired customers to buy psychology. Therefore, the second step must be reflected in the quality of the display rack the product.